[CTR 360 Press Release]
The beauty of football is its simplicity. Great players have always had an ability to execute the simple tasks time and time again with unnerving control. Their ability to receive the ball, control it and then efficiently distribute adds a level of fluidity to the game that can be dizzying to watch.
We’re talking about the kind of player who exerts their influence not always through lightning pace or crunching tackles, but by commanding where the ball goes next. Those players who have a unique ability to find and make space where there is none. They read the game at a different speed. They don’t anticipate where the ball will be next, they dictate where it will be. They make things look simple by controlling the ball and dominating the game.The CTR360 Maestri is a completely new football boot crafted for the player looking to master control and make the difference come match day. It creates an entirely new fourth silo product offering from Nike that also ushers the football boot into the digital age with the introduction of Nike Football+. For the first time ever, the CTR360 Maestri delivers an enhanced product experience through a unique user code included with each pair of boots.
CTR360 Maestri Boot Design
At Nike, the design teams obsess about the needs of players and how they have evolved over time. The CTR360 Maestri was no different. At its very essence the boot is based upon the design insight of control originally associated with the South American game, but now permeating the modern game.
Control has always been a fundamental pillar of the game. Execute the fundamentals well and a player’s ability to determine the outcome of a game increases expediently. The CTR360 Maestri is built to deliver the tools needed by players who make an art form out of the ability to control the ball.
Engineered for the giving and receiving of passes, controlling the ball and distributing effectively, the CTR360 Maestri helps deliver incomparable control. Particular attention has been paid to key zones players engage throughout the game. The outsole has been tweaked to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.
The boot is also built using a unique synthetic upper called Kanga-Lite that delivers the fit and feel of Kangaroo leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers exactly that. A soft and supple feel right out of the box with zero break in time and an upper that performs great no matter the conditions.
Testing and development of the CTR360 Maestri has left no stone unturned, with a core group of athletes capable of making anybody’s starting XI informing the evolution of the boot from concept to creation. Cesc Fabregas of Arsenal and Spain, has been one of the leading voices in helping craft the boot exactly to the needs of players who can dictate the course of a game through their control and distribution. Fabregas was also joined by the likes of Javier Mascherano and Sergio Aguero to provide insights that have endorsed the concept and refined its execution.
Nike Football+
For the first time ever Nike will deliver an enhanced product experience in football through the CTR360 Maestri football boot.
October will see the launch of the Nike Football+ service. Included in all CTR360 Maestri boots will be a unique user code that when entered online at www.nikefootball.com will open up a realm of unique user content and tools designed to provide access and insight to the very elite level the game. The goal is simply to enable the passionate players to be better trained by directly delivering knowledge and content from the teams and athletes Nike partners with. It’s also to ensure athletes are better connected to each other and also their own data.
More details around the specifics of Nike Football+ will be released in October.
Nike CTR360 Maestri Features:
•Lateral forefoot dampening pods give exceptional first touch control when receiving the ball
•Medial side combines harder material to provide pace on the pass, and a softer pad to allow for control
•Injected pass pad on the medial side enables players to distribute the ball effectively and efficiently
•Advanced shape-correcting memory foam adapts to the demands of the individual player